Industrial Chic Never Looked So Good.

Downtown Milwaukee’s newest luxury apartments in the very heart of the city.  If you drew an “X” at the very center of everything that is the city of Milwaukee, it would fall right on top of the Pritzlaff Lofts.  At the intersection of the Milwaukee River and the Menomonee Valley, just across the bridge from the Historic Third Ward and literally the primary connector to I-794, the Intermodal Station and the new Milwaukee Streetcar — there isn’t anything in town that you are not there to enjoy!


Right next door to everywhere.

The Pritzlaff Lofts are part of a seven building project a fully renovated 100-year old Pritzlaff Hardware complex, with professional offices, events space and other commercial uses, just south of W. St. Paul Ave. and west of N. Plankinton Ave. The result is the combination of live, work and play — viewed as the ideal formula for attracting someone just like you — looking to enjoy everything Milwaukee has to offer — day and night!

Take a look at our ratings on!

Amenities, Rooms & Floorplans

You’ll love wide solid knotty alder doors and cabinets, exposed cream city brick walls with heavy timber framed high ceilings… with gorgeous hardwood floors in your living room, kitchen and hallways, carpeted bedrooms and an open concept kitchen featuring black stainless steel appliances, granite counter tops and slate back splashes. You can grill out on your balcony or on the rooftop patio. You and your friends will appreciate central air/high efficiency gas forced heat and a full sized washer and dryer, including access to a fitness center, club room, pool tables, and two bars & restaurants (Apertivo & Explorium Brewpub)! Storage units are available. We’re also pet friendly — you and your pup will have access to rooftop area with K9 grass. Lastly, you’ll rest comfortably with a security card access locked lobby and elevators, and a 300-car parking structure, including EV stations with a direct connection to The Pritzlaff — schedule your showing today!

Pet Friendly

Have a favorite friend?
Up to 30 lbs. are welcome
Responsible pet owners only

Luxury Appliances

Stainless Steel Stove/Fridge
Granite Counter Tops
Washer/Dryer included

Transit Access

Easy access to train, bus & streetcar
Intermodal station next door!
Leave your car in our garage

Parking Garage

300 Stalls
Attached & Weather Protected
Easy in and out

Healthy Living

99 Non-Smoking Apartments
Rooftop Garden
Great community spaces


Dining & Shopping

3 Minute walk to Public Market
3 Minute walk to Third Ward
5 Minute walk to Grand Avenue Mall

Galleries do not accurately reflect room availability

Galleries do not accurately reflect room availability

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